Helping others in their pursuits in life, online and offline - is much more important than money. I realized, after taking part in some adswaps that were really profitable, that I needed to stop what I was doing or else I would lose the trust built up with clients over the years.

A major downfall with online marketers is their desperation for money. The thing is - it doesn't need to be a downfall - it can be funneled into something and used as a motivator to create success. The desperate situation I was in when I started out 5 years ago is what helped give me so much passion to make a change - and it worked. I think if you are an honest marketer and do actually care about others - your success will be long-standing and you will gain a lot more than financial wealth.

I think people are sick of the sales letters and sales pitches that are over-offering and under-delivering. If you are selling a product online - my advice is to create an anti-salespage! I am not sure if that is a real term or not - but I hope to write a longer post about this later. My book, Honest Riches, over the years I am suprised it has continually sold so many copies. I think a major part of that is word-of-mouth, but also that I am not a great sales person. I didn't have a copywriter - I just wrote it as it was - and the honest side of the story sold itself.

So if you have a product and want it to sell itself - try getting rid of any and all hype and be overly honest to the point where you tell them not to buy it unless they are serious or ready. The fact that you tell them not to buy it - will urge them even more to buy it. It is so strange how this method works - I will write a long post on this on HonestHolly today or tomorrow - so please check back. I will also post it on here as soon as possible. Take care guys and I hope to participate on the HMM way more often.